In our three part series on the predictors of self-categorization we came across the concept of self-category salience. A salient self-category was introduced as the cognitive end product of the […]
Two posts ago, when we started this series on the predictors of self-categorization, I mentioned in passing that we were starting with something “akin to a ground up approach”. Now […]
In this post we introduce the second of the three predictors of self-categorization: normative fit. First though, do you remember the context for this? We are talking about the factors […]
Theoretically this is a post that you all have been waiting for with bated breath. If self-categorization is as fundamental as we say, and is as implicated in as many […]
We have had a couple of recent posts looking at the social identity approach in action, and our last post introduced a pathway for using social identity ideas. I therefore […]
This post is our first that is wholly dedicated to a tenet of the social identity approach. That tenet is ‘cognitive categorization’. Why cognitive categorization? We need to have some […]
Social Identity Resources 