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Category Archives: Tenets of social identity

Self-category salience and online category formation

March 8, 2016by Andrew Frain 2 Comments

In our three part series on the predictors of self-categorization we came across the concept of self-category salience. A salient self-category was introduced as the cognitive end product of the […]

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Tenets of social identity

Predicting self-categorization 3: Perceiver readiness

November 21, 2014by Andrew Frain 1 Comment

Two posts ago, when we started this series on the predictors of self-categorization, I mentioned in passing that we were starting with something “akin to a ground up approach”. Now […]

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Tenets of social identity

Predicting self-categorization 2: Normative fit

November 6, 2014by Andrew Frain Leave a comment

In this post we introduce the second of the three predictors of self-categorization: normative fit. First though, do you remember the context for this? We are talking about the factors […]

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Tenets of social identity

Predicting self-categorization 1: Comparative fit

October 9, 2014by Andrew Frain Leave a comment

Theoretically this is a post that you all have been waiting for with bated breath. If self-categorization is as fundamental as we say, and is as implicated in as many […]

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Tenets of social identity

Self-categorization: I and us

July 17, 2014by Andrew Frain 2 Comments

We have had a couple of recent posts looking at the social identity approach in action, and our last post introduced a pathway for using social identity ideas. I therefore […]

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Tenets of social identity

Categorization: Knives, forks, spoons, and us

May 7, 2014by Andrew Frain 3 Comments

This post is our first that is wholly dedicated to a tenet of the social identity approach. That tenet is ‘cognitive categorization’. Why cognitive categorization? We need to have some […]

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Tenets of social identity

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