In our three part series on the predictors of self-categorization we came across the concept of self-category salience. A salient self-category was introduced as the cognitive end product of the […]
Two posts ago, when we started this series on the predictors of self-categorization, I mentioned in passing that we were starting with something “akin to a ground up approach”. Now […]
In this post we introduce the second of the three predictors of self-categorization: normative fit. First though, do you remember the context for this? We are talking about the factors […]
Team Australia. Sounds good doesn’t it? A noble notion that we are, or should be, all part of the one national team, with the same values, the same goals and […]
We have started making claims that the social identity approach provides answers to common leadership questions and that these insights can be leveraged to strengthen leadership credentials. We will continue […]
Are you going to be in Brisbane, Australia, next week? Or can you get there? If so, there is an excellent opportunity for you to get up close with one […]
Social Identity Resources 